The global carbon market is one of the largest financial markets in existence, yet it remains almost completely unknown to the general public.

With an estimated value of more than 80 billion USD, it operates quietly in the background of major corporations, governments and global industries.
The reason is simple. The profits generated within this market are immense.

For decades, carbon credits have primarily been used by large organizations such as airlines, manufacturers, and energy companies. While consumers focus on stocks, real estate, or crypto, this parallel market has grown steadily without ever becoming part of mainstream awareness.

It is, without exaggeration, the largest unseen market the masses have never been shown. Carbon Industries exists to open that market, helping people and the planet.

"Our first borehole renovation in Senegal is a great succes"

Why the first carbon project is a borehole renovation in Senegal?

The first carbon project is a borehole located in rural Senegal, approximately one to two hours from Dakar. This location was chosen with intention. Hilde Watty has strong personal ties with the local community, built through years of direct involvement. Trust, cooperation, and long term commitment made Senegal the natural place to begin.
Children and mothers collect water every day, carrying heavy jerrycans across long distances. In many cases, children fetch water instead of attending school, not because education is unimportant, but because access to clean water is a daily priority.

How a borehole generates carbon credits?

A borehole is more than a water source. It is also a carbon reducing infrastructure project. Before a borehole exists, communities often boil water using wood or charcoal. They travel long distances to fetch water and rely heavily on natural resources. This leads to deforestation and unnecessary carbon emissions.

Once a borehole is installed, clean drinking water becomes locally available. Water no longer needs to be boiled and wood consumption drops significantly. These measurable reductions in emissions are verified and converted into carbon credits.

How carbon credits are used in everyday life?

Carbon credits generated by projects like boreholes are sold to organizations that need to offset emissions, including airlines.

When booking a flight ticket, you often see the option to offset your flight. When you choose this option, you purchase a carbon credit.
That carbon credit allows you to fly green, meaning the emissions from your flight are compensated elsewhere. In practice, this can mean supporting a borehole project in Senegal.
By offsetting your flight, you help provide clean drinking water, improve health conditions and support education. One single decision can positively impact the lives of between 500 and 1,500 people.

Visit the projects yourself

Transparency also means openness. If you would like to visit our projects in person, including the borehole in Senegal, you are welcome. The Carbon Industries team is happy to receive visitors, guide them on site, and show exactly how the projects operate.
Bringing an unseen market into the open.

The carbon market may be one of the world’s largest unseen markets, but that is changing.

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